DuckDuckGo
Search without being tracked. No ad profile, no filter bubble.
Description
DuckDuckGo doesn't store your search history and creates no ad profile. Results are the same for everyone: no filter bubble. The engine also offers a mobile browser and an extension to block trackers. US-based, but no personal data is collected.
Strengths
- No search history stored, no ad profiling
- Clean, simple interface
- Browser extension and mobile app available
Limitations
- Search results sometimes less relevant than Google
- US-based company
Recommended for
- Replacing Google Search as a daily driver
- First step toward a more private browsing setup
Compared to alternatives
DuckDuckGo is the most well-known and accessible. Startpage uses anonymous Google results. Qwant is French and hosted in Europe.